Which of the following methods of promotion is most likely to be used for promoting a consumer product targeted at a geographically dispersed market if the audiences are likely to respond to the same promotional messages?
A popular morning chat show on a TV channel shows its host and guests drinking coffee from coffee mugs which have been engraved with the logo of a popular coffee chain. This is an example of:. A jewelry house organizes an amateur jewelry designing contest to promote the launch of its new range of bridal jewelry.
A manufacturer of a well known brand of cosmetics offering buyback allowances to its retailers for its new line of lip color is an example of:. Global Solutions Inc. Which of the following terms refers to the nonpersonal stimulation of demand for a good, service, person, cause, or organization through unpaid placement of significant news about it in a published medium or through a favorable presentation of it on the radio or television?
In an attempt to expand viewership of the television show Mystery Science Theater in its early days, the producers encouraged viewers to make copies of the show on video tapes and give them to friends. The closing credits included the words "Keep circulating the tapes! The Tostitos BCS National Championship game will feature the top two college football teams competing for the national title. The Tostitos brand name is included in the event's name because Frito-Lay, the manufacturer, paid for:.
A newly opened spa uses a print ad to promote the service packages it offers to customers. The American Heart Association runs ads in major magazines promoting its mission and successes. Nokia is set to launch a new model of smartphones. Which of the following types of promotion should Nokia employ to drive initial sales for its new model?
Which of the following types of advertising is most likely to be used during the growth stage and the early part of the maturity stage of the product lifecycle? Which of the following types of advertising is most likely to be used in the latter part of the maturity stage and throughout the decline stage of the product lifecycle? Which of the following terms do advertisers use to describe a promotional environment that is filled with hundreds of competing and second commercials?
Star, a supermarket chain, runs print advertisements promoting best deals for different products every week. Which of the following is a strategy in which a retailer shares advertising costs with a manufacturer or a wholesaler? An apparel marketer pays a percentage of the cost of a retail store's newspaper advertisement featuring its product lines. Oriental Insurance promotes identity theft insurance with an advertisement that warns viewers about stealing of credit cards and usage of fake social security numbers.
Which appeal is being used in this commercial to motivate the viewers to act? Which of the following elements of a print advertisement focuses on informing, persuading, and stimulating buying action?
Which of the following elements of a print advertisement contains the company name, address, web address, slogan, trademark, logo, or names the sponsoring organization? Banners have evolved into a more target-specific technique for Internet advertising with the advent of:.
Compared to other broadcast media, cable advertising is more likely to attract specialized audiences and permit niche marketing. A local newspaper is planning to come up with a special series on the growth of entrepreneurship within the community.
Each week an article featuring a different business owner and his or her success story will be published. In which of the following types of MPR, the marketer takes the initiative and seeks out opportunities for promoting the firm's products? Which of the following types of MPR responds to an external situation that has potential negative consequences for an organization?
When marketing partners share the cost of a promotional campaign that meets their mutual needs, they are said to be engaged in:. People are asked to select unidentified products on the basis of available advertising copy in a n :. Which of the following is a method of testing alternate ads by dividing a cable TV audience or a publication's subscribers in two, using two different ads, and then evaluating the relative effectiveness of each? Which of the following methods of creating a promotional budget allocates a predetermined amount to each sales or production unit?
Which of the following is a posttest that assesses advertising effectiveness after it has appeared in a print or broadcast medium? Which of the following methods develops a promotional budget based on a sound evaluation of the firm's promotional goals? Discuss the role that integrated marketing communications IMC plays in the development of a promotional mix.
You cannot see the question answer before you subscribe, please create an account and subscribe to one of our plans to get access to the answer. Explain the communication process. What are the three tasks that an effective message should accomplish? Discuss the importance of feedback in the communication process in the context of promotional messages. Why do marketers sometimes use guerrilla marketing?
What are some of the drawbacks of using a guerrilla marketing strategy? What is comparative advertising and who are its users? How do federal regulators view comparative advertising? Define retail advertising. Discuss how cooperative advertising benefits the parties involved in it? What is an advertising campaign? How do you think current technology might help a marketer with the success of an advertising campaign? Discuss fear and humor as types of advertising appeal.
Give examples of advertisements that make use of either or both types of appeals. What is puffery? How does the Uniform Commercial Code make a distinction between puffery and any specific or quantifiable statement about product quality or performance?
Quiz Mode Quiz Mode is disabled becuase you need to unlock this quiz first. Questions Q1. Free An IMC strategy begins with the organization's goods and services and then works its way toward consumer wants. A True. Answer: False. Free An IMC strategy sends product-focused messages. Free IMC must not only deliver messages to intended audiences but also gather responses from them.
Answer: True. An IMC strategy separates the promotional mix into parts and views them as isolated components. Answer: Subscribe First. The function of an IMC strategy ends with delivering promotional messages to intended audiences. The process of communicating promotional messages begins with encoding. A nonpurchase is an example of a receiver's feedback.
Noise can also result from distractions within an advertising message itself. Nonverbal cues like body language and tone of voice are important to the communication process. Personal selling is the most novel form of promotion.
Publicity is the marketing-oriented aspect of public relations. Guerilla marketing is an expensive marketing technique. One of the advantages of guerrilla marketing is its ability to reach a wide audience. A major advantage of advertising is the ease of measuring advertising effectiveness.
Market leaders are more likely to engage in comparative advertising than new entrants. The most effective testimonial ads link the celebrity and the advertised good or service. Legislation regulates the placement of outdoor advertising near interstate highways.
Setting the timing and sequence for a series of advertisements is called media scheduling. Nonmarketing public relations refer to a company's messages about general management issues. Which of the following is true of an IMC strategy? Multiple Choice. A It begins with the organization's goods and services. Answer: A You need to subscribe to get the answer. Which of the following would be an example of niche marketing?
B Standard Chartered bank advertising its newly devised investment solution options in The Economist. A Design ads for the print and electronic media for maximum reach. A product. A survey sampling. A Decoder. The AIDA concept refers to the steps in:. A the development of an IMC program. A Arousing interest in the good or service. C Stimulating desire by convincing the potential buyer of the product's ability to satisfy his or her needs.
D Producing an action in the form of a purchase or a more favorable attitude that may lead to a future purchase. A encoding of the product message. The communication process begins with:. A noise. In communicating a promotional message, decoding refers to the:. A translation of the message into understandable terms and transmitting it through the communication channel.
D noise that interferes with the transmission of the message through the communication channel. A encoding. A decoding. A epistle. Which of the following is the oldest form of promotion? A Product placement. Which of the following is an example of personal selling?
A Banners on websites. A Social referencing. A sales promotion. Which of the following constitutes nonpersonal selling? A Product placement in a TV show.
Which of the following is an example of advertising? A A billboard with the image of a celebrity endorsing a product. A Trade promotion. Product placement is a form of non-personal selling where:. A a company pays a fee to have its products displayed prominently at department stores.
A personal selling. A advertising. A guerrilla marketing. A Publicity. Which of the following is true of using publicity as a promotional strategy? A Companies have to spend more for publicity than advertising or personal selling. C Consumers tend to believe more in company-disseminated information than in publicity-generated news.
D Companies tend to view all kinds of publicity'good or bad'as profitable for the company's reputation and its brand equity. Which of the following is a disadvantage of personal selling as a promotional strategy? A It elicits a delayed response from targeted consumers. Which of the following is a disadvantage of advertising as a promotional strategy? A It is expensive due to high cost per contact. Which of the following is a disadvantage of sales promotion as a promotional strategy?
A It elicits a delayed consumer response. Which of the following is a disadvantage of using direct marketing as a promotional strategy? A It generates a delayed consumer response. Which of the following is a disadvantage of using public relations as a promotional strategy? A It involves much effort directed towards non-marketing oriented goals.
Which of the following is a disadvantage of guerrilla marketing? A Customers don't pay attention to it as it is a very traditional form of marketing.
A sponsorship. Who wrote the famous messe de mister dame Concerto grosso was composed during the classical era. Read More. What is a system which kings rulers and other wealthy individuals provided finan Answer: d all the aboveexplanation: the above mentioned statements talks about the creativity of an artist and to what extend they can utilize and experiment on the objects provi Which term was used to refer to greek statues that were in the form of a standin Choose the baroque composers from the list below What determines the pace of the rhythm?
Which of the following is an example of the endocrine system maintaining homeost This brooch contains a miniature picture of american statesman henry clay. The thing people think is that big heads mean big brain What taxes did the rich in greece pay to promote theater? Ithink the answer will be c.
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