A basketball player for the the Akron Firestones, Taylor joined the Converse sales team in after coming across the shoe and seeing huge potential in its design. Renowned for his clever sales pitch and unique marketing ideas, such as the basketball clinics he held across high schools in America, teaching basketball to kids and promoting the shoe along the way, as well as the Converse Basketball Yearbooks that aimed to celebrate the culture of basketball.
The brand and the shoe would grow to become synonymous with the sport, favourited by players nationwide. Once the war had started for America, the All Star became a symbol of patriotism, with Chuck Taylor himself acting as a morale booster for US troops by doing what he did best, coaching basketball teams. The white hi-tops were worn by the soldiers during exercise and training, and would become the official sneaker of the United States Armed Forces.
The years after the war saw Converse introduce the black and white colour way of the Chuck Taylor All Star, a style that would become a favourite for many. If you wanted to take basketball seriously, you had to own a pair of Chucks. The Oxford was available in a variety of colour options and became hugely popular with those looking for a more casual alternative to the basketball focused hi-top version.
Converse continued to dominated the athletic footwear industry for some time. Their demise in the sporting world did however bring opportunity in other markets, as the simplistic style of the All Star was adopted by big names in the music industry, especially in the punk rock movement.
The shoe became a symbol for rebellion and also acted as an alternative for those who were looking for a comfortable, laid back style but were not willing to pay the higher prices for the tech packed performance styles from the likes of Nike.
Rather than develop their range and look to battle it out with this new wave of sportswear brand in the performance shoe market, the Chuck Taylor All Stars had become more of a lifestyle style, purchased for fashion rather than functionality. He came up with the idea of a rubber sole when he was wearing slippery shoes that caused him to fall down the stairs. In , a basketball player named Charles H. He was hired to improve an earlier version of Converse All Stars that was released in as one of the first shoes specifically designed to be worn when playing basketball.
Since then, they have become known as Chuck Taylor All Stars. The design of the Chuck Taylor All Star has remained largely unchanged since its introduction in the s. Two years into their relationship, Kristen Stewart and Dylan Meyer still appear very much in love with each other as…. And for the first time…. Ryan Reynolds and Blake Lively made a fabulous return to the red carpet for the first time….
She has been very hands-on throughout the making of her new business venture Tequila. She has been very private about her relationship with Jacob Elordi ever since they were first linked in September. In an…. White sneakers are a timeless trend that works with almost any outfit. The trends point to comfort over aesthetics,…. It consisted of a very thick rubber sole, and a ankle covering canvas or sometimes leather upper.
At first sales were slow. Charles H. Taylor was a basketball player for the Akron Firestones. Throughout his career with Converse, Taylor traveled all across the United States hosting basketball clinics and promoting the All Star shoe. His personal salesmanship plus clever marketing devices like the Converse Basketball Yearbooks put his imprint on the sport at all team levels.
But the Converse Corporation also bestowed something else on him. The first white model was introduced at the Olympics, a predecessor to today's optical white high top. In the s Chuck Taylor designed the white high top model for the Olympics, and the shoe with its patriotic red and blue trim became very popular along with all black canvas and leather models of the All Star.
Today you can still buy either the bright optical white model or an off-white un-dyed model called unbleached or natural white. During World War II, Chuck Taylor served as a captain in the Air Force and coached regional basketball teams, considered an important morale booster for the troops. After World War II, the classic black and white Chuck Taylor All Star High Top was introduced in , a much more eye-catching shoe than the monochrome black models that had been produced up to that time.
Chuck Taylor All Stars were the shoe for professional, college, high school, and all serious players, and these distinctive black or white high tops were part of the look of each team. In the low cut All Star was introduced and became popular as a more casual alternative to the high top. Unfortunately, one year later he passed away. Along with the passing of Chuck Taylor went the dominance of the Converse Company.
New rival companies stepped in, spearheaded by the Nike Corporation, and began to chip away at the market share and influence of Converse. Lots of changes began to occur in the athletic shoe industry.
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